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Marketing Manager

We seek an ambitious performance marketer looking for a breakout role. You have already helped to create a brand that people love and now you want to do it yourself. You will design, execute and manage a multi-channel marketing plan with a $1m+ budget.


At JAM you will:

  • Develop a deep understanding of our members and their journey through the JAM experience
  • Manage the strategy, planning and execution of acquisition marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, and benchmarking
  • Work with creative teams to develop compelling and outstanding visual assets to drive our campaigns
  • Perform data analysis, drawing insights to optimize campaign performances
  • Identify and actively investigate high-potential acquisition opportunities then test these and incorporate into our broad plan
  • Develop and measure key performance indicators, ensuring campaigns are impactful, accurately tracked, and their effectiveness clearly communicated across our organization
  • Manage and execute programs and projects across all channels of marketing, including social content marketing and web that help families and educators understand the magical online learning experience we're making
  • Drive data driven insights on all marketing efforts and optimize the plan accordingly
  • Participate in organization-wide strategy planning and expand our thinking around the role of marketing in membership growth
  • Develop and manage an editorial and marketing calendar

 

Requirements

  • 3+ years in digital marketing, ideally at a family or family or kid-focused company
  • Demonstrable experience with decreasing CAC and growing revenue
  • An absurdly geeky love for spreadsheets
  • Hands-on experience with email and drip marketing
  • Analytical skill-set
  • Demonstrated ability to work cross-functionally
  • Excellent writer and communicator
  • Bonus: Experience executing affiliate marketing strategy
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