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Marketing Manager

We seek an ambitious performance marketer looking for a breakout role.

You're special because you have strong social skills and you love numbers, you're savvy with consumer insights and spreadsheets. You're familiar with the paradox of choice and the guardrail theory.

Foremost, you are scrappy and clever, you are a listener and a storyteller, a researcher and analyst, a well-organized and easy-going collaborator. You have already helped to create a brand that people love.

At JAM, you will:

  • Develop a deep understanding of our members and their journey through the JAM experience.

  • Manage the strategy, planning and execution of acquisition marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, and benchmarking.

  • Work with Creative Director to develop compelling and outstanding visual assets to drive our campaigns.

  • Perform data analysis, drawing insights to optimize campaign performances.

  • Identify and actively investigate high-potential acquisition opportunities; Test these and incorporate into our broad plan.

  • Develop and measure key performance indicators, ensuring campaigns are impactful, accurately tracked, and their effectiveness clearly communicated across our organization.

  • Manage and execute programs and projects across all channels of marketing, including social content marketing and web that help families and educators understand the magical online learning experience we're making.

  • Drive data driven insights on all marketing efforts and optimize the plan accordingly.

  • Participate in organization-wide strategy planning and expand our thinking around the role of marketing in membership growth.
  • Develop and manage an editorial and marketing calendar

Key Qualifications

  • 3+ years in digital marketing, ideally at a family or kid-focused company.
  • Proven experience managing PR from client or service side.
  • Hands-on experience with email and drip marketing.
  • Analytical skill-set & high proficiency in Excel
  • Demonstrated ability to work cross-functionally
  • Excellent writer and communicator
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